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Case Study:

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Strategic Planning Success for HeadsUpGuys.org

 

Introduction

 

HeadsUpGuys.org, the world's leading men's mental health resource, engaged Verito Communications & Media Strategies to facilitate a strategic planning session aimed at redefining their mission, improving organizational effectiveness, and crafting a roadmap for sustainable growth. By addressing key challenges and capitalizing on unique opportunities, HeadsUpGuys emerged with a clear strategy to better serve their community and stakeholders.

 

Challenges

 

Before the strategic planning session, HeadsUpGuys faced several challenges:

1. Unclear Strategic Direction: The organization struggled to define a cohesive vision and mission.​

2. Resource Limitations: Staff and financial constraints hindered their ability to fully execute plans.​

3. Stakeholder Engagement: Difficulty in aligning internal teams, board members, and external partners around shared goals.​

4. Low Awareness and Engagement: Limited visibility and declining donations restricted their impact.

 

Objectives

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The strategic planning session aimed to:

  • Clarify HeadsUpGuys ' mission, vision, and core values.

  • Identify target audiences and tailor messaging for engagement.

  • Enhance storytelling to increase reach and conversions.

  • Establish actionable goals with measurable outcomes.

  • Develop a roadmap for sustainable funding and program expansion.

 

Our Approach

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Verito’s approach included:

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1. Preparation and Research:

  • Conducted stakeholder interviews to understand perspectives and challenges.

  • Reviewed organizational documents, reports, and program outcomes.

  • Analyzed HeadsUpGuys ’ website and social media performance to identify opportunities for improvement.

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2. Strategic Planning Workshop:

  • Facilitated a 1-day session with HeadsUpGuys' team, focusing on mission refinement, target audience definition, and SWOT analysis.

  • Identified key strategic issues: storytelling, thought leadership, and community engagement.

  • Developed strategies for social media, website optimization, and annual campaigns.

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3. Implementation Framework:

  • Delivered a comprehensive strategic plan detailing:

    • Mission, vision, and values.

    • Key strategies for storytelling and thought leadership.

    • Tactical roadmaps for social media, website improvements, and fundraising campaigns.

  • Provided a Communications Plan Template to guide future campaign planning and execution.

 

Key Outcomes

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The strategic planning process resulted in measurable and impactful changes:

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1. Mission and Vision Clarity: HeadsUpGuys.org now has a refined mission and vision to guide decision-making.​

2. Enhanced Stakeholder Alignment: Improved collaboration among board members, staff, and external partners.​

3. Improved Storytelling: Content strategies were developed to engage target audiences more effectively.​

4. Growth Roadmap: A structured plan to increase awareness, improve donor engagement, and expand services.​

5. Increased Efficiency: A streamlined approach to content creation and distribution across platforms.

 

Client Testimonial

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“Verito’s strategic planning session was an important turning point for our organization. Their insights and actionable strategies provided much-needed clarity and direction for our future, empowering us to better serve our global community and achieve our mission of helping men live healthier and happier lives.” 

 

— Dr. John Ogrodniczuk, UBC Professor of Psychiatry and Director of the Psychotherapy Program at UBC, Founder of HeadsUpGuys.org

 

Why Choose Verito?

 

Verito Communications & Media Strategies specializes in empowering non-profits and charities to overcome challenges and maximize their impact.

© Copyright 2024 Verito Communications Inc. All Rights Reserved.

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