Crisis Communications
Have a plan before you need a plan!
A crisis communications plan is a strategic document outlining procedures, messaging, and roles to guide communication during a crisis. It protects an organization's reputation by maintaining trust and providing clear, accurate information to stakeholders. The plan typically includes potential crisis scenarios, predefined roles, communication protocols, and key messages. ​
Your response and communications plans serve distinct but complimentary roles in managing a crisis for your organization.
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An effective response to a crisis requires an organization to simultaneously
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Take action to resolve the issue (response), and
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Communicate that action (communications)
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During a crisis, your plan helps your team act quickly, ensuring that responses are timely, accurate, and aligned with the organization’s values.
Yet, despite the high stakes of reputation and trust, many businesses and organizations still lack a crisis communications plan.
Building and maintaining a business takes significant time, effort, and resources—and failing to prepare for the inevitable leaves everything vulnerable. A well-thought-out crisis plan isn’t just a precaution; it’s a safeguard for your hard-earned success when it matters most.
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