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Too busy driving to stop for gas! What does your crisis communications plan look like?
Crisis! The gravity of the word… One instinctively visualizes images of earthquakes, wildfires, a bridge collapse, war, the “this never...
Common Branding Mistakes That Could Harm Your Business
A brand is the essence of a company, serving as its character that communicates to customers what to expect when engaging with it. ...
Deepfakes, the “truth” and how it should affect your media plan.
The sheer volume and ubiquity of misinformation makes it feel like a fairly recent phenomenon, but the ‘fake news’ game has actually been...
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